The hardware and brassware market is full of brands that look the part. Few of them are built for the people who actually specify. Trade programmes that amount to a phone call and a discount. No CAD files. No project support. No consistency between what is shown and what arrives on site. Cast London exists because that is not good enough.

Where a piece is brass, it is solid brass. Not brass-plated. Not brass-effect. Solid brass — a material that does not corrode, does not pit, and does not need replacing in five years.

Where brass is the wrong material, we do not use it. A radiator is stainless steel. A pan is vitreous china. A fire-rated hinge is steel, because that is what the certification requires. Every piece carries its material in its specification, on the page, before you buy — a specifier should never have to ask what something is made of.

We do not put products out to be refreshed with a trend cycle. We put out products that are still on the door, still on the basin, still correct, twenty years from now.

Buying once, specified correctly, lasts longer than buying twice. We will not dress that up in carbon language. It is simply how things should be done.